Guru manages your company knowledge base — wikis, SOPs, support content, with AI-powered search. Atlas manages how your team uses AI — prompt libraries, governance policies, training, and adoption tracking. They solve different problems. Here's the full breakdown.
Quick Answer
Guru manages your company knowledge base — SOPs, wikis, support content with AI-powered search. Atlas manages how your team uses AI — prompt libraries, governance policies, training, and adoption tracking. Different problems, different tools, often used together.
Key Takeaways
Guru
A company knowledge base with AI-powered search. Teams store wikis, HR policies, support scripts, sales playbooks, and onboarding docs. Employees access it via browser extension, Slack integration, or directly in the app.
Best described as: The company wiki that actually gets used.
Atlas by ShiftWorks AI
An AI operating system for teams. Includes a shared prompt library, AI use policies with employee acknowledgment, role-specific training modules, SOP builder with embedded AI steps, and usage governance.
Best described as: The governance layer for how your team uses AI.
Guru is excellent at storing and surfacing company knowledge — but it has no concept of AI governance. It won't tell you:
That's the Atlas layer. If your team is actively using AI tools (and they are), you need both: Guru for what your company knows, Atlas for how your team uses AI.
| Feature | Atlas | Guru |
|---|---|---|
| Primary purpose | AI operating system — govern and standardize AI use | Company knowledge base — store and surface org knowledge |
| Shared AI prompt library | ||
| AI use policy management | ||
| Employee AI training modules | ||
| SOP builder with AI steps | ||
| AI usage analytics | ||
| General company wiki / knowledge base | ||
| AI-powered search (search your docs) | ||
| Browser extension for quick lookup | ||
| CRM / support tool integrations | ||
| Tool-agnostic AI governance | ||
| Free tier available |
Teams that use both Guru and Atlas find they address completely different questions:
Guru handles:
Atlas handles:
Atlas and Guru serve different purposes and are largely complementary. Guru is a general company knowledge base — it stores wikis, SOPs, customer-facing content, and HR docs with AI-powered search. Atlas is purpose-built for AI governance and enablement: it manages your AI use policy, hosts a structured prompt library, provides role-specific AI training, and tracks team-wide AI usage. If your team uses Guru for documentation, Atlas adds the AI-specific governance layer that Guru doesn't cover.
Guru is designed as a company knowledge base — it stores any kind of organizational information (HR policies, sales playbooks, customer support scripts, onboarding docs) with AI-powered search and a browser extension for quick lookup. Atlas focuses specifically on AI governance: prompt libraries, AI use policies, training, and adoption tracking. If you need a general-purpose wiki with AI search, Guru is the right tool for that.
Atlas manages the AI-specific layer that Guru doesn't address: a structured organizational prompt library with version control, an AI use policy builder with employee acknowledgment tracking, role-specific AI training modules, SOP templates with embedded AI steps, and AI usage analytics. Guru has no concept of AI governance — it's a knowledge access tool, not an AI management platform.
Yes — most teams that use both find they complement each other cleanly. Guru serves as the general company knowledge base (HR, policies, support docs, sales content). Atlas serves as the AI-specific layer (prompt standards, governance, training). There's minimal overlap in practice, and the two tools address distinct organizational needs.
Guru's pricing starts at $10/user/month (Starter) up to $20+/user/month (Builder and Enterprise plans). Atlas starts free for small teams, with team plans at a lower per-seat cost than Guru's paid tiers. The more important question: they solve different problems, so the comparison isn't really about price — it's about whether you need a general knowledge base, an AI governance platform, or both.
Atlas works alongside Guru and your existing knowledge tools. Free to start.